Savvy small business owners know that getting into the minds of customers is like striking gold.
One way to tap into this treasure trove of insights is by conducting a qualitative market research study. In this article, I'll guide you on a journey to unlock the secrets of customer preferences using ChatGPT.
Step 1: Set sail with clear objectives
Chart your course by defining the objectives of your research voyage. Let's say we have a client, we'll call them "Unicorn Organics", who wants to explore the market for their skin care product. After asking ChatGPT for 10 useful objectives of the study, we settled on these six:
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