QUALITATIVE MARKET RESEARCH
Mosaico Solutions is working in partnership with Amplify Research Partners to provide qualitative market research and user testing services to our clients.
Qualitative research involves direct interaction with consumers and end users, with an eye toward understanding opinions and motivations. Whether through focus groups, surveys, or individual interviews, research can help us gain actionable insights into customer behavior, including motivations behind buying decisions. Focus groups can also be used to evaluate product quality and/or effectiveness.
Looking at educational product development, for example, qualitative research can provide numerous benefits in terms of product quality. We can evaluate strong and weak points, explore known issues in more depth, and fine tune deliverables to create the best learning experience possible.
For any type of product or service, from food and clothing to technology and financial services, qualitative research can drive increased revenue and enhanced customer satisfaction.
