Education-based marketing focuses on sharing knowledge to build relationships of trust. In contrast to a sales-based approach, educational marketing offers information and advice to customers and prospects, without the stress of sales pressure. By providing value, you can raise awareness of your products and services, while demonstrating credibility and expertise.
Educational information can be delivered via numerous media, such as your blog, email, social media, print collateral, white papers, syndicated columns, webinars, podcasts, and throughout your web site. You can also develop micro-courses, educational games, and online quizzes to engage your audience.
Specific marketing techniques can be used to gather meaningful and actionable insights about your customers and prospects. For instance, online quizzes and educational games can be used to acquire customer data with respect to buying motivations and preferences. Educational content is also particularly effective when used in combination with landing pages for building email lists.
Please get in touch with us to find out how education-based marketing can drive sales growth for your business.